TRADITION

The original CX SWISS MILITARY WATCH™ timepieces are manufactured by Montres Charmex SA. The history of Montres Charmex SA goes as far back as 1926. This was the year when Max Bürgin started his apprenticeship in one of the leading watch factories near Basel, Switzerland. His exceptional talents soon caught the attention of the management - he was promoted and eventually made head of the technical department.

What he really wanted though was to have his own watch business, pursuing the traditional art of manufacturing state-of-the-art timepieces. His dream finally came true and later on in 1989 his son Manfred Bürgin, today's President together with his wife Kathleen joined the by then prospering company. 1999 their son Frank M. Bürgin, today's CEO followed and thus continued the family's tradition. In 2009 Charmex North America was established, headquartered in Utah, USA, with certified Austrian Master Jeweler, Christoph Malzl, as President and CEO.

 

Manufacturing state-of-the-art timepieces using only choice materials of the highest quality remains the credo of Montres Charmex SA to this very day.

NO COMPROMISE

Montres Charmex SA has supplied military and law enforcement units worldwide. Most recently the Singapore Armed Forces, the Close Protection Unit of the UN troops in the Kosovo, the SEK SWAT team of Cologne, Germany and the police of Zürich, Switzerland were equipped with their watches.

These professionals rely on our products because WE DO NOT COMPROMISE - our watches stand for the highest quality and are tested both in the laboratory and under real life conditions.

We manufacture TOOLS, NOT TOYS and our World Record holding model 20'000 FEET is a Guinness Book of World Records recognized tribute to this statement. All our timepieces are Swiss Made, at least 200m water resistant, they all have sapphire crystals and screw-down crowns. Our R&D partners, the IFM-Geomar Institute, University of Kiel/Germany, the Oceanography Institute of the University Southampton/United Kingdom and several others help us to achieve these goals.

Our Brand Ambassadors are professional themselves and have tested our watches in some extreme conditions: Fuat Kent, professional dive instructor with Greenpeace; Dr. Eric Heiden, Olympic gold medalist; Dr. Lee spence, underwater archeologist and discoverer of the "Hunley"; Jim Littlefield, former Green Beret and law enforcement personnel instructor; Col. Evgeny Khrushchev. retired colonel Sovjet Armed Forces. We rely on their vast experience - an experience which allows us to come up with the sturdiest watches available on the market today.

Our timepieces that stand out in today's array of mediocre mass production watches. To put it in the words of Sir Henry Royce (Rolls-Royce):

"Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it".

Or as John Ruskin, a 19th century English writer put it: "There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey". We believe that perfection reveals itself in the attention paid to the smallest of details and the choice materials used - No Compromise.

AUTHENTICITY

The success of our watches is based on a consistent portfolio strategy, uncompromising quality and the use of a highly innovative Swiss watch technology. Unfortunately this attracts a multitude of cheap copies of our watches. Our brand name CX SWISS MILITARY WATCH™ is using the  logo as seen here:

Only watches bearing this logo are original and genuine CX Swiss Military timepieces. Our original watches have several distinguishing attributes. Besides the original logo on the dial and the caseback there always is a four-digit serial number engraved on the caseback, too. For example: S2572. Should you have any doubts please do not hesitate to contact us.

Swiss precision is not a legend, it is a fact and Montres Charmex S.A. is proud of contributing to this with their plant in Switzerland. 

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© 2019 by Charmex North America

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